“Swatting flies”? Or feeling like you're shouting into “nothingness”? 😩
15 years ago, that was ME.
My digital product? Done.
Website stats? Visitors gone in 30 seconds. 💨
Sales? What sales?
I was struggling, big time.
Then I looked at the “big players” in my space.
Similar offers. Sometimes MORE expensive.
Yet, clients were flocking to THEM. Paying MORE.
What was their secret sauce? 🤔 I became obsessed.
And it all boiled down to one word: AUTHORITY.
They weren't just “selling.”
They were seen as THE go-to experts.
People listened. People paid. Willingly.
I realized authority isn't something you're born with.
It's something you BUILD.
You can literally engineer it.
“But Dominic,” people ask, “how do I build authority?”
As I've discovered, there are a few paths…
👉 Dominating on platforms like LinkedIn.
👉 Stepping onto stages (virtual or real).
👉 Sharing your wisdom through training.
But the FASTEST way I've seen to get instant credibility?
The one thing that shifted perception for me and countless others?
Create a book 📖
Seriously.
Even if they don't read it cover-to-cover.
The mere fact you authored a book elevates you.
You're no longer just another “service provider.”
You're an author. An expert.
It's the difference between:
❌ Being treated like a slave.
❌ Constantly asked for discounts.
❌ Fighting for every client.
And…
✅ Clients taking you seriously.
✅ Commanding premium fees.
✅ Being seen as THE authority.
I learned this the hard way, reverse-engineering what worked.
It's not magic, it's a strategy.
So, if you're tired of being ignored…
If you want clients to listen and pay what you're worth…
Maybe it's time to stop being just a provider, and start building your authority.
What's your biggest question about building YOUR authority right now? Drop it below 👇 – and if you know someone else struggling with this, tag them so we can all learn together!
