Today, I love to share with you this concept called "The Zig-Zag" theory.
Take for example, if a lot of businesses or a lot of competitors in the topic that you have chosen... or in the same business that you're about to go into for example. They have decided that they want to go with answering a specific need of the market.
Then you've got to choose a different "need" or "want" from the market or of the market to satisfy.
I always teach this to my personal mentees who engage me on 1-on-1 basis.
The best example I can think of is how can Pizza Hut and Domino's Pizza coexist? I'm not too sure where you come from whether they have these two companies in the country, but I do know in Singapore and US, they are huge.
But how is it that Pizza Hut and Domino's Pizza, they are coexisting right? How come they can still generate your own revenues?
Well it's because they don't answer to the same "needs".
They have a Unique Selling Point, and that's what I cover in this video.